PRIDE-A briefs

Pride merch but make it fashion!! Hand-printed 100% cotton underwear, an indispensable intimate for your hot gay summer. A cheeky tribute to New York City's Stonewall Uprising of June 1969, the event that catalyzed the modern Gay Rights movement and Pride as we know it today.  

The perfect bottom for all members of the alphabet mafia. 

Unlike the majority of Official Rebrand products, these soft and moisture-wicking briefs are not upcycled, but they are made to order so there is absolutely no waste. We turn them inside out to get an unbranded blank canvas and print them by hand in limited batches, with love and without excess. Our first batch will ship before the end of May, 2024, so you'll receive them promptly in time for your Pride month debauchery to commence. 

Make it a set with matching tank top available here. When we say anti-waste we mean it! We even print on the cardboard packaging for a 2D print option. 

Size guide for waist in inches:

To best conserve your clothes and other resources, only wash when you need to. When you do, turn the garment inside-out and use cold water on the gentle cycle or by hand with standard or mild detergent. Safe to tumble dry, but for most sustainable dry, lay flat or hang. No bleach, Oxiclean, Dreft, extra-strength, or "stainfighting" soap. Do not iron on print.