transformed clothing — gender free
Official Rebrand (OR?!) revives discarded clothing, breathing new life into what was once considered waste. Through painting, drawing and other alterations, non-binary artist MI Leggett's “rebranding” process proposes a sustainable alternative to the competitive consumption encouraged by social and industrial norms. OR?!’s transformative process also celebrates the fluidity of identity, dissociating garments from gendered categories and reintroducing them without arbitrary social constraints.
Since its launch in 2017 Official Rebrand has shown at multiple Berlin and New York Fashion Weeks, at NADA Miami and appeared in The New York Times, Teen Vogue, Paper Magazine, Vice, Dazed, Milk, Hunger, Magazine Antidote, Into and many other outlets.