transformed clothing — gender free
Official Rebrand (OR?!) revives clothing that has been discarded, breathing new life into what was once considered waste. Through painting, drawing and other alterations, non-binary designer MI Leggett's “rebranding” process proposes a sustainable alternative to the competitive consumption encouraged by today’s social and industrial norms. This transformation also nods to the fluidity of identity and encourages people to take personal agency over their self presentation. Rebranding dissociates garments from gendered categories and reintroduces them without arbitrary social constraints.
Since its launch in 2017 Official Rebrand has shown at multiple Berlin and New York Fashion Weeks, at NADA Miami and appeared in Teen Vogue, Paper Magazine, Vice, Dazed, Vogue, Milk, Hunger Magazine, Antidote, Into and other outlets.